Keith Anthony George II, professionally known as 'Youngin’ an esteemed American Entertainment Executive recognized globally as an Industry Gatekeeper. With an extensive 15-year background in the entertainment realm, Youngin thrives as a music manager, Recording Academy Member, A&R, Executive Producer, Brand Ambassador, and DJ, and currently serves as a Strategic Advisor/Marketing for an App. Additionally, he is a co-owner and contributing writer at the media outlet ProMediaBank. Known for his adeptness as an executive, Youngin excels in interlinking diverse industry circles, strategically placing artists and executives to successfully close pivotal deals.

Born in Upper Heyford, Oxfordshire, England, Youngin was raised as a military brat which eventually assisted his success by exposing him to different cultures and sounds. Having started in Allen, TX just outside of Dallas. It was in San Antonio, Texas in 2006, that Youngin found his true passion in music. Equipped with a desire to be discovered, then named DJ Youngin Beatz found his niche as a mixtape DJ and began networking with artists, managers, and executives. The rest is History! From climbing the ranks amongst the nation’s hottest mixtape Dj’s, Youngin found himself working with the likes of Yung Berg (Hitmaka), Statik Selektah, Stack Bundles family, Swishahouse Records, Soso Def’s(Jermaine Dupri) DJ Delz, Dj Decko, King Crooked, and more. Youngin quickly made a name for himself while fostering relationships with some of the biggest names in the recording industry, which led to an invitation to New York. It was in the Big Apple that Youngin began an all-inclusive internship with a Def Jam executive, working directly with Sarah Alminawi who was part of Platinum recording artist Maino's management team MGMT Inc. During his tenure at MGMT Inc, Youngin contributed to the marketing campaign for Maino's acclaimed single "Hi Hater." This strategic promotional effort significantly contributed to the song's weeks-long presence on the Hot 200 chart. As part of the successful promotional campaign, it also played a pivotal role in elevating Maino's second single, "All The Above," featuring T-Pain, to reach #39 on the Hot 100 chart in 2009. Youngin's contributions to MGMT Inc's management team during the triumph of Maino's inaugural album led to his receipt of Gold and Platinum awards, along with multiple Billboard plaques in 2009.

In 2012, Youngin teamed up with a colleague to establish the Block Bleedaz, a production team comprising producers and songwriters. By 2017, his trajectory in the industry veered decisively toward the executive realm. He transitioned into talent management and promotions, notably working with a prominent local rock band in San Antonio, who were previously signed to a major label and were looking to start fresh independently. Youngin gained recognition as a gatekeeper for discovering emerging talent and fostering numerous partnerships. In 2018, he renewed collaborations and partnered with Glu Ent. to co-manage recording artists Chris King (an associate of Trippie Redd) and Ponce Deleioun.

Later in 2018, Youngin served as the music liaison/A&R for Left Lane Music Group, a Los Angeles-based production company helmed by partners and producers Tony “Fonz” Walker, Isaac “West$ide Ike” Lowery, and Shawn “Source” Jarrett (a member of Hit Maka's Maka Sounds). Their credits include work with artists like Trina, Dinero Farrar, Trinidad James, and Jimmy Bolt.

By 2020, Youngin had taken on an ambassadorial role for up-and-coming sneaker-cleaning brand Snkr Glove. In 2021, he stepped into a strategic advisory role for an app, contributing significantly to fundraising efforts during the Series A round. Upon the app's launch, the team received the prestigious W3 Award for Best Mobile App & Sites Cultural.

Come June 2023, Youngin was proudly welcomed into the Recording Academy's class of 2023, earning membership into the Grammys.